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North Waterfront Park is situated on the Cape Fear River in downtown Wilmington and will be a destination park for both residents and visitors. The park will feature gardens, greenspace, a children’s play area and other amenities for visitors and residents to enjoy. The park will also feature a concert venue. Live Nation, the nation’s largest concert promoter, will host up to 20 concerts at the park annually with audience capacity of nearly 7,000 per show. Annual attendance is estimated to be over 80,000. This will be the largest outdoor concert venue in the coastal Carolinas and Live Nation plans to feature national acts. The site will also be used for community events.

Sponsorship of the park will significantly increase awareness and visibility of corporate brands among park and concert attendees as well as visitors to the park and concert venue’s social platforms. The park is expected to attract an estimated 500,000 visitors annually, which amounts to around 1,400 visitors per day.

Sponsorship Information Brochure

Questions?  Call 910.341.3237  


  • Can I choose where an item is located in the park (i.e. bench near the entrance)?
  • How long do the $1,000 and under donations last?
  • How long do the $35,000 and up sponsorships last?
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