Greater Downtown Plan

Aerial view of Downtown Wilmington

Thank you!

We are incredibly grateful for your support and participation in shaping the future of the Greater Downtown region. Over 5,000 residents shared their voices! Community planning is not possible without the residents who live there; thank you for showing up and speaking out for your community.

Check out the draft plan below.

 

What is the Greater Downtown Plan?

The Greater Downtown Plan is a Small Area Plan encompassing the 18 neighborhoods surrounding the downtown core. The purpose of a Small Area Plan is to focus the lens on a smaller section of the city than a Comprehensive Plan would and develop specific recommendations and strategies that are tailored to the needs and main concerns of the study area.

Our goal for the Greater Downtown Plan is to develop and enact equitable strategies and actionable steps to address growth and resident concerns, and implement outstanding Create Wilmington Comprehensive Plan policies. The plan has been created with robust public involvement and feedback. It includes policy recommendations and action steps/items to guide decision-makers and city staff.

Project Process

GDP Project Process: Frame Key Questions - Dream Big - Create a Roadmap - Seek Approval of City Council and Enact Plan Recommendations

 

What's in the Greater Downtown Plan?

Executive Summary

The Wilmington Greater Downtown Plan kicks off with the Executive Summary. This summary shares insights on how the plan came about, the history of the region, the current state of the Greater Downtown community, the community input informing the plan, and sets forth the vision this plan seeks to achieve.

Read the Executive Summary

Themes, Strategies, and Actions

This plan is divided into four key themes that reflect community responses during engagement. Each theme includes strategies and actions to achieve the community’s vision.

Local Character
Steward unique architecture, culture, and sense of place.
Snapshot Entire chapter
Economy
Boost economic opportunity and improve fiscal health.
Snapshot Entire chapter
Small Business
Support the local entrepreneurship and retail ecosystems.
Snapshot Entire chapter
Mobility
Make it easier, safer, and more pleasant to get around.
Snapshot Entire chapter

 

Implementing the Plan

The final chapter focuses on implementation and brings all of the themes, strategies, and actions together in one matrix. The implementation matrix identifies the timeframe, cost estimates, and potential partners for each action in one place and sets our priorities moving forward.

Read Implementing the Plan

How can I contribute?
  • Read the draft and share your comments. 

    Email comments to let us know if we got it right, things we may have missed, and share your top priority actions to greaterdowntown@wilmingtonnc.gov.

  • Take the surveys.

    Find a survey for each theme at the top of the page.

  • Participate in pop-up events.
    Find us around Greater Downtown at existing community events to share your thoughts in-person. A calendar of events is at the bottom of this page.

Check out the full draft!

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Don't forget to take the surveys!

Next Steps

Thank you to all who have shared their voice and contributed to shaping the Greater Downtown Plan so far. A draft of the Greater Downtown Plan is now publicly available. Staff will be re-engaging the community to collect comments, concerns, and top priorities in the Winter of 2025. The plan will then be edited to ensure outstanding community comments are addressed. With the updated draft, the project team will pursue City Council adoption in the Spring of 2026.

Previous Community Engagement

Phase 2 Engagement

Summer-Fall 2024

The Wilmington Greater Downtown Plan project team conducted a second phase of engagement from July – December 2024. In Phase 1, we gathered information from the community on what they want Greater Downtown to be like, how we should create more housing, things that would make them visit Greater Downtown, and more. We took the 2,785 community voices from Phase 1 and identified strategies to address them. We worked with the Implementation Committee (Executive City Staff) to ground the strategies and ensure they are workable, and with the Steering Committee (appointed community members) for additional guidance. Phase 2 was focused on ensuring we were on the right track in addressing goals and concerns while learning which strategies were most valued by the community.

We attended 22 community events in Phase 2 and heard from about 1,160 residents in person. We popped up with an engaging activity that asked residents to vote for which strategy in each theme was most important to them. The four key themes have remained the same since Phase 1:Local Character, Economy, Small Business, and Mobility. We also had an online survey and paper surveys running from September to December that mimicked the in-person activity. The survey reached about 1,215 residents. In total for Phase 2, around 2,375 residents shared their voice.

View the Phase 2 Engagement Results

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Phase 1 Engagement

Spring-Summer 2024

Thank you to all who participated in the first survey and in our pop-up event activities. Over 1,400 residents completed the survey, and 1,370 residents participated in our pop-up event activities. We appreciate you taking the time to share your concerns, opinions, and needs for the future of Wilmington’s Greater Downtown.

We popped up at 17 local events within the Greater Downtown area, and held 11 focus group conversations, 2 open house events, and Project Steering Committee and Implementation Committee meetings. We also worked with local community organizations to get the word out and elicit survey responses.

The survey and pop-up voting results and comments have demonstrated that Mobility, Local Character, Small Business, and Economy are priority themes in our community. Comments and feedback about Mobility were mainly centered around the desire for a more pleasant and safe environment for walking and biking and creating a stronger multi-modal transportation network. Regarding Local Character, we heard concerns about public gathering spaces and accessibility, preservation of our cherished historic character, desire for additional green space, and the overall need to strengthen community relationships and branding. Residents are also invested in the development and support of a more diverse workforce, and support for small businesses that meet a variety of needs.

View the Phase 1 Survey Results

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Project Steering Committee

The steering committee will play a vital role in providing big picture strategic direction and better connecting us to the many communities of greater downtown. This committee will help to ensure the feedback from those communities is accurately reflected in the plan and its recommendations. The committee will review community input gathered by the project team, share personal input, and provide further direction for project actions.

Who makes up the Steering Committee?

The Steering Committee is made up of stakeholders representing community organizations (5), business and development (6), public safety (2), greater downtown neighborhood residents (6), and other local agencies (4). The community was asked to apply to fulfill these roles and those selected were appointed by the City of Wilmington Appointments Committee and approved by City Council.

Greater Downtown Neighborhood Residents

Andrea Arth
Downtown Core

Denis McGarry
Historic Wilmington

Tony Peele
Northside/Love Grove

Linda Higgins
Dry Pond/The Bottom

Dana Sargent
Southside/South Front/Greenfield

Suzanne Wertman
Carolina Heights/Winoca Terrace/Carolina Place/Ardmore/Delgado

Community Organizations

Jermaine Armour, Brock Meyer
Faith-based Organizations

Rhonda Bellamy, Executive Director
Arts Council of Wilmington and New Hanover County

Travis Gilbert
Historic Wilmington Foundation (HWF)

Cierra Washington
Commission on African American History

Business and Development

Christina Haley, President
Wilmington Downtown Inc. (WDI)

Terry Espy, Board of Directors Member
Downtown Business Alliance (DBA)

Stephanie Norris
Developer: Affordable Housing

Andrew Hewitt, Zeke Nathans, Mike Normandeau
Developer: Emerging Districts

Public Safety

Wendy Gianini-King, Risk Reduction Coordinator
Fire Department

Lt. Jason Nichols, Downtown Task
Police Department

Other Governmental Agencies

David Kanoy, Executive Director
Cape Fear Community College

Dr. Stephanie Willis, Assistant Principles of Snipes Academy
New Hanover County Schools

Stephanie Ayers, Director of Planning and Development
North Carolina Ports

Tyrone Garrett, Executive Director
Wilmington Housing Authority

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